Thanks for subscribing to the Book More Weddings Tip of the Day, produced and published by the International Association of Wedding Industry Professionals each Monday, Wednesday, and Friday.
This week and next the topic is SALES…
Book More Weddings Using a Post Inquiry Landing Page
One of the most powerful ways to book more weddings is to use “sales tools” that help you turn more of your inquiries into sales. The technical term for this is “conversion,” and it is the primary goal almost every website.
A post-inquiry landing page (PILP) is one of those sales tools. It is a page that your website visitor lands on after filling in your inquiry form. I believe there should be 10 elements on every post-inquiry landing page (maybe 11). Properly used it will help you book more weddings and close those sales more easily.
Here is an example of what I’m talking about, including a post-inquiry autoresponder follow-up.
Founder & Executive Director
International Association of Wedding Industry Professionals