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Book More Weddings Using “Social Proof”
No bride or groom wants to make the wrong decision when hiring the services they need for their wedding day. In the buying hierarchy this would be very high on their list. One of the things people weigh very heavily in their buying decision is “social proof.”
Social proof is many things and includes testimonials, awards, reviews, videos, pictures from recent weddings, industry association memberships, and professional credentials. On a scale of 1 to 10, I believe social proof is a solid 10 when it comes to required elements in your overall marketing strategy.
Take a look at your website this week. How well are you using social proof? If I visited your website, would I find it in some way on every page? If not you might want to address that sooner rather than later.
Wednesday, the #1 thing a bride is looking for at your website!
Founder & Executive Director
International Association of Wedding Industry Professionals