Autoresponders are a tool that allow you to automatically respond to the inquiries you get through your website. Like most tools, they should be very carefully used or they can cause more damage than good. A “canned” message to a bride or groom doesn’t leave a very good first impression.

The autoresponder tool I’ve used for years, and recommend highly, is AWeber.

Aweber ( lets you create inquiry forms as well as automated follow ups. You might use them in conjunction with a post-inquiry landing page. Together they will improve your conversion – turning more of your inquiries into phone calls, appointments and ultimately sales.

The “ultimate” conversion formula?

(1) Use a post-inquiry landing page

(2) auto-responder

(3) fast call back on the phone (within 60 minutes of the inquiry).