Q: Chris, will posting to Facebook and Instagram improve my rankings at Google?

A: Probably not as much as you’d think. Maybe not at all.

Sure, Google is likely to see your Facebook business page and Instagram feed, probably even a Twitter or Pinterest feed, but I really don’t think that does a lot for you relative to search engine optimization and better rankings at Google.

On an effectiveness scale I’d give it maybe a 1 out of 10.

I recommend using social media as a tool to increase your overall online visibility and reach more potential customers. It also can be used as an effective traffic building strategy if you properly use links back to your website in your social posts.

Are you using the “3 C’s of Social Media?

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