Actively blogging has MANY benefits. If you want to book more weddings, active blogging (blogging once a week) should be part of your going-forward Internet marketing strategy.
Active blogging will:
** Create excitement and buzz about your business
** Create goodwill with other vendors (if you talk about and link to them)
** Improve your search engine visibility
** Improve your rankings at Google
** Position you as an expert in your category and marketplace
** Generate more high-quality inquiries over time
** Make it easier to close sales
Of course all of this requires that you produce high-quality content.
You can’t just throw together blog posts and expect blogging to work.
Here’s an example of a GREAT blog. http://fairygodmotherco.com/category/team-posts/
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