Actively blogging has MANY benefits. If you want to book more weddings, active blogging (blogging once a week) should be part of your going-forward Internet marketing strategy.

Active blogging will:

** Create excitement and buzz about your business
** Create goodwill with other vendors (if you talk about and link to them)
** Improve your search engine visibility
** Improve your rankings at Google
** Position you as an expert in your category and marketplace
** Generate more high-quality inquiries over time
** Make it easier to close sales

Of course all of this requires that you produce high-quality content.

You can’t just throw together blog posts and expect blogging to work.

Here’s an example of a GREAT blog.