DIY-SEO Content (available and coming soon).
Social media is a powerful and effective tool when it comes to DRIVING TRAFFIC TO YOUR WEBSITE (if you use it properly).
Google My Business is another free internet marketing tool from Google and is essentially a profile of your business in Google Search. Think of it as a mini website that Google may use to present your business when someone searches for it, hopefully along with the “organic” listing/ranking and link to your website.
Google Analytics can be used to track website activity such as visitor sessions, visitor session duration, pages viewed per session, what those specific pages were (i.e. most popular pages), “bounce rate” of the individuals using the site, and information about the sources driving traffic to your website.
The Google Search Console is a free tool from the folks at Google and it will help you get, keep, and improve your website’s overall visibility, findability, and rankings at the world’s most popular search engine!
Today 99.9% of the tools we use to manage our internet marketing are online and require a login and password. Login and password management is serious business if you want to avoid trouble. Good login/password management also can save you a lot of time and hassle!
Vaultpress is my top pick for the backup and disaster recovery of WordPress websites. In my opinion, it is the most powerful, reliable, and easy-to-use backup and recovery application for a WordPress website.
Semper Dive is a well-respected marine construction and offshore logistics operations company based in Boston, Massachusetts. They reached out to me after launching a new web website (built using Wix) that was nearly impossible to find at Google. Even I was pretty shocked when I did my initial research.
When I first met Captain Johnny Johnson he told me that he had spent tens of thousands of dollars marketing and advertising the Gloucester Charter Connection. Unfortunately, his ROI was horrible and his website was generating very few inquiries.
Workflowy is a list management/personal productivity app that will help you manage tasks and projects more easily and more effectively (for example your internet marketing!).
Hunter helps you find professional email addresses quickly and easily. At the time of this writing they offered 25 free searches per month. Registration is required to use this app. If you’re in sales, you’ll definitely want to check it out.
Calendly is an online scheduling tool that lets people self-schedule time on your digital calendar based on your open availability. It’s one of my favorite Internet marketing tools because it takes friction out of scheduling meetings and reduces back-and-forth emails.
Having a secured website, a website with a secured socket layer certificate (SSL) installed on your hosting server, is an internet marketing best practice. A secured website creates visitor trust and is also an important part of a successful search engine optimization (SEO) strategy.
There are many benefits to getting a website top-ranked at Google. Getting top-ranked at Google doesn’t happen overnight, but it also doesn’t happen magically and without search engine optimization expertise.
As you may know, if you’ve followed me for any amount of time, I’m a big fan of SiteGround.
If your business is looking for high-quality business class website hosting that is unmatched when considering value, support, and performance Siteground hosting is your answer. SiteGround is offering a free seminar that will discuss the ins and outs of SALES FUNNELS. Here’s how to register.
Introduction: On the following pages are 100 Internet Marketing Best Practices (Volume 1). None of them by themselves are a “magic bullet” or what I often refer to as “shiny objects.” While they are each important, combined they deliver a powerful Internet marketing strategy that will benefit your business and help you beat your competition.
When you do link to other websites, also referred to as external linking, and give people a path to leave your website, use the new browser window option which will leave your website in the background. [LINK] (43)
Here are the best image sizes to use at Instagram, courtesy of LousieM.com. [LINK]
Probably not as much as you’d think. Maybe not at all. [LINK]