Everyone wants to reach brides and grooms with higher budgets – or even REALISTIC budgets! One way to do this is by using LinkedIn.

A lot of people I’ve talked to in the wedding industry over the years don’t use LinkedIn and I think that is a big mistake.

Why? Because most of the people using LinkedIn have good paying jobs. As a result, if they are planning a wedding they are more likely to have a bigger budget.

If you don’t have a LinkedIn profile it’s time to create one. If you have one already, make sure it has a solid marketing message with links back to your website. Also include a link to your LinkedIn profile in your email signature.