I like to use Facebook and Instagram advertising as traffic building tool that drives targeted people [LINK]

Linkedin, owned by Microsoft, is the world’s largest professional network with nearly 660+ million users in more than 200 countries and territories worldwide. [LINK]

If you have claimed your Google My Business profile, and I hope you have, you can turn on a monthly Google My Business Performance Report that will automatically be sent to you via email. [LINK]

People love INFOGRAPHICS and when they go viral it can create tremendous long-lasting online visibility for your company, brand, products, and services. [LINK]

Responsive website design is an Internet Marketing Best Practice, but let’s not forget responsive email newsletters. [LINK]

Avoid this common problem I see far too often on Facebook Business Pages. Forgetting to put links in your Facebook posts. [LINK]

Slow-loading websites are the #1 reason people leave. People will not wait for your page to load, I guarantee it. You probably have less than 5 seconds for your full home page to load. Some say it’s 3 seconds! Here is how you can test the load speed of your website for free [LINK]

When you do link to other websites, also referred to as external linking, and give people a path to leave your website, use the new browser window option which will leave your website in the background. [LINK] (43)

EMAIL marketing is “push” marketing. Unlike your website, blog, or Facebook page, email marketing allows you to PUSH your message to your subscribers when you want to. The power of push marketing with email is virtually unmatched by any other online marketing technique. [LINK]

Google looks very favorably at links from other websites to your website, also known as “inbound links.” [LINK]

There is more to search engine optimization (SEO) than meta tag optimization, but properly written and optimized meta tags are definitely one of the fundamental building blocks required to get a website and its pages top ranked at Google. [LINK]

Email marketing may be the most powerful of all Internet marketing tools and comparatively generate the best and most consistent ROI [LINK]

You don’t have to login to Google Analytics to get reports, here’s how you do it. [LINK] (38)

You should no longer need to use www in front of your domain name. This is helpful particularly in print where you may have limited space. For example: newspaper advertising, magazine advertising, or on business cards. [LINK] (37)

Your “story” should be incorporated throughout your brand, but an About page at your website is a great launching point. [LINK]

If you use Google Analytics (and you should be) it calculates what Google calls a “Bounce Rate.” Bounce Rate it is an important number to know and will tell you if people are coming to your website and immediately leaving, or staying and looking around. [LINK]

NAP is an Internet Marketing Best Practice that will improve your online visibility at Google, create authority and trust (two VERY important SEO factors), and help your Google rankings. [LINK]

An often-overlooked opportunity that supports new customer acquisition, as well as existing customer retention, is the effective use of an email signature. [LINK]

One of the most powerful pages at your website is a Frequently Asked Questions page, otherwise known as a FAQ page. [LINK]

Hashtags are commonly associated with Instagram posts, but they can also be used in your Facebook posts. Using them will help you extend your reach and visibility at Facebook. [LINK]

Another Internet Marketing Best Practice is to monitor the performance of your website hosting server and be notified if your website becomes unavailable. [LINK]

These five WordPress Best Practices will help you keep your WordPress built website up and running properly, secure, and safe. [LINK]

The popularity of WordPress has also made it a target for hackers who exploit unprotected and out-of-date WordPress websites. [LINK]

Today virtually all the tools we use to manage our Internet marketing are online and require a login and password. It’s super dangerous to use the same password across multiple accounts and doing so sets you up for trouble. [LINK]

Chunking your website content, email newsletter content, and social posts, makes it easier for people to read and comprehend. It makes it easier to read on mobile devices and leads to better conversion. [LINK]

Like most things that consistently create positive results, blogging takes a bit of time and effort, probably more than most want to invest. Yet this is a mistake. [LINK]

NAP is an Internet Marketing Best Practice that will improve your online visibility at Google, create authority and trust (two VERY important SEO factors), and help your Google rankings. [LINK]

Using links properly in your Facebook posts is a powerful strategy to drive more traffic to your website. [LINK]

404 errors create a poor user-experience and hurt conversion. 404 errors are problematic primarily for three reasons. [LINK]

Knowing if someone that you sent an email message to received it and opened it can be very valuable information. [LINK]

A post-inquiry landing page is a page that someone is redirected to AFTER filling out the inquiry form on your website. Post-inquiry landing pages will help you improve conversion and close more sales. [LINK]

To get more testimonials you are going to have to assertively ASK FOR THEM. Here is how I get 99.9% of my testimonials and reviews. [LINK]

[INTERNET MARKETING BEST PRACTICES] An auto-responder can be a very powerful tool that allows you to automatically and quickly respond to the people who make an inquiry at your website. [LINK]

[INTERNET MARKETING BEST PRACTICES] Everyone has the fear of making the wrong decision. Here is how to address this in your marketing communication (MARCOM). [LINK]

[INTERNET MARKETING BEST PRACTICES] As you might guess, or have experienced yourself, it’s far more challenging to fill out a LONG website form when you’re visiting a website using a mobile device. [LINK]

[INTERNET MARKETING BEST PRACTICES] While broadly used hashtags certainly have value, equally valuable, and arguably even MORE valuable, are geo-targeted hashtags. [LINK]

[INTERNET MARKETING BEST PRACTICES] One of the best things you can do to optimize your own Internet marketing is to find, review, and then watch what your competitors are doing online. [LINK]

[INTERNET MARKETING BEST PRACTICES] If you use Google Analytics (and you should be) it will give you what is known as a “Bounce Rate.” It is an important number to know and it will tell you if people are coming to your website and immediately leaving, or staying. [LINK]

[INTERNET MARKETING BEST PRACTICES] Facebook Insights is a valuable tool that will give you valuable information into the success of your Facebook business page. [LINK]

[INTERNET MARKETING BEST PRACTICES] Responsive websites deliver the BEST VISITOR EXPERIENCE no matter what browsing device is. [LINK]

[INTERNET MARKETING BEST PRACTICES] Encrypted data makes it more difficult for hackers to hijack and steal data that is moving across the Internet. Why should you care? [LINK]

[INTERNET MARKETING BEST PRACTICES] Print advertising including direct mail isn’t dead, but things sure have changed. [LINK]

[INTERNET MARKETING BEST PRACTICES] “Chris, we launched a new and what we thought would be an improved website three months ago but we really aren’t seeing better results. Inquiries have actually gone down with the new website and we are not sure why?” [LINK]

[INTERNET MARKETING BEST PRACTICES] The right tools make a challenging job easier. These three FREE tools from Google will help you monitor, manage, and get better results from your website and Internet marketing. [LINK]

[INTERNET MARKETING BEST PRACTICES] Not to be confused with social media, social proof is the use of reviews, testimonials, awards, and membership in professional associations in your Internet marketing. [LINK]

[INTERNET MARKETING BEST PRACTICES] One of the easiest and most effective ways to get more visibility for your business at Google is to use one of my favorite Internet marketing tools – Google My Business (formerly Google Places, formerly Google Maps). [LINK]