Certain words and phrases in your email messages can trigger blocking and spam filtering. If you’re not careful, your deliverability rates and open rates can be adversely impacted.
“Blasting out” hundreds or thousands of email messages and hoping something “sticks” is not effective email marketing. It may even harm your company’s reputation.
Imagine that someone visits your website, likes what they see, and then subscribes to your email list to learn more about what you do or take advantage of a special offer. They even confirm their subscription using your opt-in process, an email marketing best practice. But then, they never receive your email newsletters! Here’s a common reason why.
Email marketing is not nearly as easy as the commercials you hear on the radio or see online would lead you to believe. It’s harder than ever before to get someone’s attention and get them to do what you want them to – and that includes email marketing.
Q: Chris, do you think using an email address @AOL.COM is bad for business? Do you think it is hurting our business any?